[vc_row full_width=”stretch_row_content_no_spaces” full_height=”yes” columns_placement=”stretch” disable_element=”yes” el_id=”about-us-banner”][vc_column][ts_content_fixed_bg background_image=”2345″]About Us[\/ts_content_fixed_bg][\/vc_column][\/vc_row][vc_row use_container=”yes” use_predefined_class=”yes” predefined_class=”text-content-block” el_class=”text-content-block”][vc_column][vc_row_inner][vc_column_inner][vc_column_text css_animation=”fadeIn”]<\/p>\n
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With decades of experience working with leading brands, we know how to unlock that potential. Through bold strategies and creative campaigns, we release that energy, helping your brand bounce higher and stronger.<\/span><\/p>\n <\/p>\n At Boing, we don’t just advertise\u2014we unleash your brand’s full potential. With our expertise and innovative approach, we help your brand bounce higher, faster, and stronger than ever before. Let’s release that spring and watch your brand soar.<\/span><\/p>\n<\/div>\n<\/div>\n [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”top” css=”.vc_custom_1725422710008{background-color: #dbe4e4 !important;}”][vc_column width=”1\/2″ css=”.vc_custom_1725422182436{padding-top: 72px !important;padding-right: 72px !important;padding-bottom: 72px !important;padding-left: 72px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_single_image image=”2123″ img_size=”medium”][ts_content_fixed_bg]<\/p>\n [\/ts_content_fixed_bg][vc_column_text css_animation=”fadeIn”]A veteran communications specialist, as a writer, Sunila has over 24 years of experience in Advertising and Brand Communications. She has written for brands like Coke, Cadbury, Nirma, Anchor Group, ICICI, Tata Sky, PVR Cinemas, Pilsbury, Paisabazaar.com, just to name a few.<\/p>\n She was on the jury panel of the FOX GLOVE AWARDS in 2019.<\/p>\n Sunila began with the prestigious Indian Express Group in their Online Division as a copywriter, when the Internet was in its nascent stages in India. She then moved on to online branding with Hungama and was a part of the core team handling Coca Cola and its various brands like Limca, Vanilla Coke as well as the evergreen Coke and Diet Coke. She won various awards for her work on Coke like the Abby Award for Digital Innovation and PMAA award for Digital Excellence at Singapore.<\/p>\n With Boing, she is not only the show-runner but also the core member of the brand team, which launched the immensely successful Nirma Advance brand as well as GreatWhite switches, from the erstwhile Anchor Electricals Group.<\/p>\n Her first full length feature film (as a story and screenwriter) was released in October 2022. Her second film is due for release in the year 2023.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1725422570005{padding-top: 72px !important;padding-right: 72px !important;padding-bottom: 72px !important;padding-left: 72px !important;}”][vc_single_image image=”2122″ img_size=”medium”][ts_content_fixed_bg]<\/p>\n [\/ts_content_fixed_bg][vc_column_text css_animation=”fadeIn”]<\/p>\n In his 24 year long advertising career, Anand Karir has worked with some of the top agencies and brands in India. Some of the brands that he has handled include Nirma, Tata Value Homes, McDonalds, Times of India – lead India, Tata Motors, MTV Roadies, Unilever (Huggies), Idea Cellular, Nestle, ICICI, Big Bazaar and many more. But Anand likes to make a special mention of brands like Reliance Netconnect, Anchor electricals, Fem Oxybleach (now owned by Dabur), Gulf Oil, Nirma Advance, Policybazaar.com, etc as he led the team that scripted the success story of these brands, right from their inception.<\/p>\n Anand has been a regular at various award ceremonies. Besides creative awards, his assortment of awards also include a bunch of Effies (India\u2019s most prestigious awards for effectiveness of advertising campaigns) in which he has demonstrated how solid brand work can effectively translate in to substantial business for the clients.<\/p>\n Out of these 24 years in advertising, for over four years, he has successfully lead the Creative team at Tribal DDB India – India\u2019s most awarded digital agency.<\/p>\n Over the last nine years, Anand has directed several ad films for various clients. Some of the brands that he has directed films for include Swiggy, Bingo, Boomer, AMFI – Mutual Fund Sahi Hai, Tata Sky, ICICI, Hotstar, Suzuki, Big Bazaar, RIN, OYO, Symphony Air Coolers, Finolex, Brook Bond Red Label, Nirma Advance, Benadryl, Anchor, Sony, Mstock, Country Delight, Pril, Star TV and many more.<\/p>\n Not only his TVC work is loved, some of the films he made primarily for digital medium have\u00a0garnered over 10M views each. Some of these are also written by him.<\/p>\n Starring Shreyas Talpade and a stellar cast from the Marathi film industry, the film was set in an R.K. Laxman(ish) world and is Anand\u2019s humble tribute to heartwarming work of the legend. Aapdi Thaapdi was loved by the audience as well as critics and is currently garnering love on Amazon Prime.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=”yes” use_container=”yes” use_predefined_class=”yes” predefined_class=”services-content-block” section_background_image=”1811″][vc_column width=”1\/3″][ts_service title_backgroud_type=”image” animate_block=”yes” animation_type=”fadeIn” icon=”1814″ title=”Design” animation_delay=”0s” title_backgroud_image=”1819″]<\/p>\n [\/ts_service][\/vc_column][vc_column width=”1\/3″][ts_service title_backgroud_type=”image” animate_block=”yes” animation_type=”fadeIn” icon=”1815″ title=”Development” animation_delay=”0.1s” title_backgroud_image=”1819″]<\/p>\n [\/ts_service][\/vc_column][vc_column width=”1\/3″][ts_service title_backgroud_type=”image” animate_block=”yes” animation_type=”fadeIn” icon=”1816″ title=”Marketting” animation_delay=”0.2s” title_backgroud_image=”1819″]<\/p>\n [\/ts_service][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” disable_element=”yes”][vc_column][ts_content_fixed_bg animate_block=”yes” animation_type=”fadeIn” background_image=”1781″]We create digital experiences for brands communicating the unique services provided to your customers. Creativity for us something personal.<\/p>\n [\/ts_content_fixed_bg][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” disable_element=”yes”][vc_column][ts_partner total_count=”9″ animate_block=”yes” animation_type=”fadeIn”]<\/p>\n [\/ts_partner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":" [vc_row full_width=”stretch_row_content_no_spaces” full_height=”yes” columns_placement=”stretch” disable_element=”yes” el_id=”about-us-banner”][vc_column][ts_content_fixed_bg background_image=”2345″]About Us[\/ts_content_fixed_bg][\/vc_column][\/vc_row][vc_row use_container=”yes” use_predefined_class=”yes” predefined_class=”text-content-block” el_class=”text-content-block”][vc_column][vc_row_inner][vc_column_inner][vc_column_text css_animation=”fadeIn”] At Boing, we see every brand like a compressed spring – its true power only revealed when it’s set free. [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes”][vc_column_inner][vc_column_text css_animation=”fadeIn”] With decades of experience working with leading brands, we know how to unlock that potential. Through bold strategies and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-builder.php","meta":{"footnotes":""},"class_list":["post-1778","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bbc.anandkarir.com\/index.php?rest_route=\/wp\/v2\/pages\/1778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbc.anandkarir.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bbc.anandkarir.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bbc.anandkarir.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bbc.anandkarir.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1778"}],"version-history":[{"count":79,"href":"https:\/\/bbc.anandkarir.com\/index.php?rest_route=\/wp\/v2\/pages\/1778\/revisions"}],"predecessor-version":[{"id":2504,"href":"https:\/\/bbc.anandkarir.com\/index.php?rest_route=\/wp\/v2\/pages\/1778\/revisions\/2504"}],"wp:attachment":[{"href":"https:\/\/bbc.anandkarir.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Sunila Karir<\/strong>
\nFounder & Creative Partner<\/h4>\nAnand Karir<\/strong>
\nCreative Mentor<\/h4>\nSome of his key award include:<\/h4>\n<\/div>\n
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Another aspect of Anand\u2019s profile is his keen interest in directing ad films.<\/h4>\n
Some of his key awards for direction include:<\/h4>\n<\/div>\n
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Agencies associated with over the last 24 years:<\/h4>\n<\/div>\n
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In 2022, Anand also ventured into long format with his maiden (Marathi) feature film AAPDI THAAPDI<\/h4>\n
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